Open growth university visulizes to impact the world in meaningful, responsible, and creative new ways by educating the next generation of global leaders and change agents, as well as advocating for mindful global education programs.
Collective Goal
We were asked to create a branding manual and collaterals for the . The contents of the manual are the overview, logo, typography, color, grid systems, imagery and graphical elements. We also had to do the user research and empathy mapping to make a very simple yet precise and fuctional UI for the website.
Description
The design system is built around the revised brand architecture, with comprehensive rules, lockups and guidance that ensure each entity always builds equity back to the masterbrand. The new, refreshed identity has afforded OGU the opportunity to reflect on it’s strength, speak to thousands of members and prospective students, and highlight what it is that sets them apart from other universities, reinforcing it’s standing within their communities.