Meesu’s vision is to establish a free-flowing system that promotes and supports rural knitting craft in socially, economically and political ways. Meesu is a production cluster spaning over several states, mainly UP & Bihar. The team recognizes the unmatchable knitting skills of women of rural India, which is not being used to it’s top potential. Meesu analysed the market national and international, and saw an obvious gap between market and well handcrafted beautiful quality products.