The logo derives it’s inspiration from the famous painting, the Creation of Adam by Italian artist Michelangelo. The nearly touched hand of the god has become an iconic symbol of sharing consciousness, wisdom and believes. The resulting form in the logo is a symbolic representation of collective consciousness and the art of sharing that is a prominent part of humanity. The vibrant pastel colour palette signifes various vibrant stories coming together as a part of probably a fraction of the a bigger story.