The People’s Joint

Stories from your aspirations

Identiy Design | Event Design | System Design

The
Client

The people’s joint is an independent platform created to explore and celebrates interdisciplinary practices through multiple formats that encourage conversation, interaction and ideation amongst creative practitioners to drive intervention for social impact. It aims to encourage individuals and organisations to boost their aspirations from various inspirations.

Collective
Goal

The identiy should reflect meaningful interface within the network of creative individuals and organisations representing a collective inspiration and aspiration.
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Description

The logo derives it’s inspiration from the famous painting, the Creation of Adam by Italian artist Michelangelo. The nearly touched hand of the god has become an iconic symbol of sharing consciousness, wisdom and believes. The resulting form in the logo is a symbolic representation of collective consciousness and the art of sharing that is a prominent part of humanity. The vibrant pastel colour palette signifes various vibrant stories coming together as a part of probably a fraction of the a bigger story.
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Social

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